Concept board · Visual direction

Interactive AI AvatarDurga Puja Experience

A visitor steps onto a marigold marker inside the pandal. A camera reads their movement, and a festive avatar on the big screen mirrors them in real time — their Namaste, their aarti, their dance. They walk away with a branded video to share.

Durga Puja avatar installation illustrated as a gold medallion sticker, with the line Celebrate the Spirit of Durga Puja
Prepared by Arekiv Client Ujjivan Bank Status Concept
Footprint
12 ft × 15 ft inside the pandal
Interaction
No app, no touch — just stand and move
Branding
Screen, panels, video carry the logo
Takeaway
QR-delivered video the visitor shares
01

The experience

Concept render
Visitor on a marigold marker performing a Namaste while an avatar mirrors her on a large LED screen inside a Durga Puja pandal

The whole idea in one frame — visitor, floor marker, tracking camera, screen and avatar. Everything the visitor does, the avatar does back, inside a festive pandal environment built for the brand.

02

How it works

Visitor journey
Six-step flow: visitor arrives, stands on marker, camera tracks motion, avatar mirrors movement, festive celebration, scan QR to get video

Six steps, roughly 60–90 seconds per visitor. Nothing to download, nothing to sign up for — the queue keeps moving.

03

On-screen branding

Logo real estate
LED screen interface mockup with festive avatar, headline, logo placeholder and QR code

Brand headline on top, logo bottom-left, QR bottom-right — visible in every photo the crowd takes of the screen. Colours and messaging follow the brand guidelines.

04

Floor plan

Venue & ops
Top-down floor plan of the 12 by 15 foot installation showing screen, camera, visitor marker, branding panels, operator desk and queue direction

Screen and camera on one wall, visitor marker 2.5 m away, branding panels on both sides, operator desk in the corner and a one-way queue. Ready for venue sign-off.

05

The takeaway

Reach
Phone in hand showing a vertical branded Durga Puja video with logo placeholder

A vertical, branded video delivered by QR — built for WhatsApp status, Instagram Reels and family groups. This is how the activation keeps working after the visitor leaves the pandal.

06

At the venue

Scale & footfall
Crowded Durga Puja pandal at night with the glowing branded installation and a queue of families waiting

Pandal evening, peak footfall. The glowing screen pulls a queue on its own — the crowd around it is as much a part of the activation as the screen itself.

07

Sticker artwork

Social & WhatsApp
Durga Puja avatar sticker artwork, freeform cut Freeform cut
Durga Puja avatar sticker artwork, medallion cut Medallion cut

Two die-cut sticker treatments of the same scene, for WhatsApp sticker packs, Instagram story stickers and on-ground print collateral. Transparent PNGs, ready to drop on any background.